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KMID : 0665420220370040335
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Korean Journal of Food Culture
2022 Volume.37 No. 4 p.335 ~ p.344
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Analysis of Operational Meal Costs and Operator Perception of Optimal Price through an Application of the Price Sensitivity Measurement (PSM) Technique by the Size of Kindergartens
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Park Moon-Kyung
Shin Seo-Young
Kim Hye-Young
Lee Jin-Young
Kim Yoon-Ji
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Abstract
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The study was aimed to investigate the operational meal costs by kindergarten size in Seoul and to analyze recognitionfor optimal meal prices. A survey (31.6% recovery rate) was conducted on all kindergartens (779 kindergartens) in Seoulon April 2021 using descriptive analysis, t-test, and dispersion method. A price sensitivity measurement (psm) method wasused to determine optimal meal prices. Result showed an average food cost for kindergartens of 2,647 won, an averagelabor cost of 605 won, an average operating cost of 146 won, and the total meal cost of 3,506 won. Total meal costdecreased with increasing kindergarten size (p<0.001). On the other hand, kindergartens with more students decreased theratio of food cost to total meal cost, and operating cost and labor costs (p<0.001) increased. The optimal price ofkindergarten operators' meal cost (OPP) was KRW 3,673. Furthermore, the analysis showed the sensitivity of operators'meal costs to kindergarten size was insignificant.
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KEYWORD
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Kindergarten, price sensitivity measurement (PSM), meal price, optimal price
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